In December 2019, Louwman purchased an interest in Fietsvoordeelshop and increased its stake in January 2021. The Vriend family retains a majority interest in the rapidly growing company. The shareholders are making considerable investments in new stores, e-commerce and in warehouse and workshop facilities. This second transaction is exemplary of the excellent and successful collaboration among the shareholders.

Fietsvoordeelshop.nl has a broad range of bikes from nearly all of the top brands. In the last 45 years, the family business has grown to become one of the largest bike stores and online bike providers in the Netherlands. Modern e-bikes and speed pedelecs also enable you to travel longer distances by bike, making them a good alternative to cars and public transport.

Fietsvoordeelshop.nl has a young and energetic management team and a strong family culture as a foundation for further growth. In addition to financial resources, Louwman Group adds knowledge and experience in the areas of online marketing and organisational development. Louwman strengthens its position as a provider of multimodal mobility.