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Speed pedelec manufacturer Stromer reinforces the mobility range for Fietsvoordeelshop.nl and Louwman Group

The concept of mobility is changing: more people are working from home, and customers are avoiding traffic jams and congestion in public transport. Customers increasingly opt for more individual, athletic and environmentally-conscious transport for commuting. Speed pedelecs then become an option. Speed pedelecs are fast, electric bikes that can reach speeds of up to 45 km/h. As of August 2020, Fietsvoordeelshop.nl and Louwman added Stromer to their mobility range. Stromer is a leader in Speed pedelecs.

Fietsvoordeelshop.nl Director Mark Vriend: “Stromer leads the Dutch market in speed pedelecs. By working with Stromer, we can better respond to the evolving mobility solutions in the Netherlands, which are partly caused by COVID-19.”

“We are extremely pleased with the partnership between Louwman and Fietsvoordeelshop.nl. We note the emergence of another way of looking at commuting by private citizens and those in the business community. With its participation in Fietsvoordeelshop.nl, Louwman is an important player in the Netherlands in the future (bike) leasing and fleet market. With its years of experience in the automotive sector, we view Louwman as the perfect growth partner for Stromer.” says Tomi Viiala, VP of Sales at Stromer.

Louwman offers a total mobility solution for businesses. It does this under the name “”Driven””. The offering varies from public transport to auto parts, car and bike leasing, carpooling and – as of now – also with speed pedelecs. In the business market, Louwman sees the speed pedelec as an alternative to the lease car and offers the electric bike as a lease with competitive offers. Louwman sees a role for the speed pedelec as an extra transport method in addition to the lease car.

“”With the increasing demand for bikes as an alternative in the commuting segment, we view the speed pedelec as a terrific solution. We are proud to be able to add market leader Stromer to the Fietsvoordeelshop.nl and Louwman brand portfolio””, says Willem Verschuur, Director of Innovation, Digital & Data at Louwman.

In addition to the Fietsvoordeelshop.nl and Driven.nl websites, Stromer speed pedelecs are also sold in selected Fietsvoordeelshop stores.”